Clean Water Better Bourbon (CWBB) believes a community that sustains and celebrates its waterways is the bedrock to ensuring a prosperous Kentucky and our state's most valuable resource: clean water. Kentucky Waterways Alliance and distillers are teaming up to create a community focused on protecting bourbon's most important ingredient and improving community watersheds. CWBB empowers distillers along with customers, watershed advocates and community to protect, restore, and celebrate clean water.