Economic impact

Bourbon is a Kentucky icon known around world. The value it brings to Kentucky’s economy and notoriety is unmatched. It maintains more than 20,000 jobs and at least $1 billion in salaries, and continues to add to that figure annually. By 2022 bourbon will add an additional $2.3 billion in capital investments. Further, it has revitalized local tourism with more than 70% of bourbon visitors coming from outside Kentucky. Bourbon is 40% to 50% water, and 95% of the world’s bourbon comes from Kentucky, where our State’s pure limestone water is necessary for producing the world’s best bourbon.